Mimi Hui, Founder of Canal Mercer, has collaborated with well loved brands for over a decade in 8 countries and on 4 continents. Her roles have included Product Development, Strategy and Social Media Consulting, Change Management, Functional User Experience Design, and Project Management. Her experience is inclusive of high tech, interactive media and consumer goods. In addition to Canal Mercer, Mimi Hui has also served as a Managing Consultant with Seren where her main clients included Vodafone and Coca Cola, as a Product Manager with both Kodak Gallery and AOL, and as a Principal Consultant with Netscape and iPlanet.